Pets, People, Purpose, Passion
A message from Alan Robinson:
The veterinary profession is at a crossroads. The groundswell of change in demographics, economics, corporatisation, competition and technology have caught up with the mind-set of traditionalism and conservatism inherent in our profession. An unstoppable force has met with an unmovable object.
A new business paradigm is required.
Independent practices in particular are probably the best placed to respond to these changes but paradoxically are the least prepared.
The greater arc of history suggests that we are an agrarian age profession, practicing digital age technology with industrial age thinking. For the first time in history we have 3 distinct demographics in the workforce: aging Baby-Boomers, busy Gen-Xers and confused Millennials all vying for a voice.
The symptoms are tangible and frightening in terms of poor business performance, human wastage and diminishing veterinary integrity. But who seems to care?
Kuhn writes further:
“Perhaps the greatest barrier to a paradigm shift, in some cases, is the reality of paradigm paralysis: the inability or refusal to see beyond the current models of thinking.”
Vet Dynamics cares and this year’s conference is a rallying call to independent practice owners and entrepreneurs who want to build a different future for our profession.
Over the 3 day conference we will challenge three foundational paradigms of the Veterinary Identity:
Join us on September 14th*, 15th, & 16th to change the veterinary profession.
*Thu 14th is for Platinum and Mastermind members only.
In science and philosophy, a paradigm /ˈpærədaɪm/ is a distinct set of concepts or thought patterns, including theories, research methods, postulates, and standards for what constitutes legitimate contributions to a field.
Paradigm shift: In The Structure of Scientific Revolutions, Kuhn wrote that “the successive transition from one paradigm to another via revolution is the usual developmental pattern of mature science.” (p. 12)
PLEASE NOTE – Conference programme may be subject to change
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