Marketing

Do you ever wonder “Should I be promoting my business with paid social media?” but you’re not sure how to go about it? Then this list is for you. At Vet Inflow, we create and manage a variety of campaigns for clients with diverse objectives...

For most companies, forging long-lasting relationships is a top priority. And rightly so, says Stephanie Vaughan-Jones, Commercial Manager at outsourced communications specialist Moneypenny A few weeks ago, I was chatting to the partner of a veterinary practice we work with. He told me they have a...

Communication as an art form; Awareness; Rapport; Trust. Debbie Robinson explains how to achieve and combine these three elements to improve the relationship with your clients. Neuro-linguistic programming (NLP) is a practical skill that can create the results we truly want. It is an approach to explaining...

If you look at the management literature or attend any management seminar lately everyone is telling you the veterinary market has become very competitive, uncertain and just too hard. Practices are being told the pressure on turnover and profits is only going to get worse. Annual...

How frustrating is it when you are on a website and it's difficult to navigate around, find important information like a contact number, a service or even just to be able to read something? Over the course of working in Marketing I have come across some...

One day a letter arrived in an envelope – an actual letter…in an actual envelope! Individually addressed to me, by name, with a live stamp not a meter imprint. In the return address corner was the name of someone I knew. Not a friend. Not a...

Pushkar in central Rajasthan is a very spiritual place. It attracts a lot of Hindu pilgrims, tourists, hippies, travellers and those in search of enlightenment. February is also Shiva’s birthday (top god in the Hindu tradition) so while we were there it was particularly busy....

The ubiquitous business slogan, or tagline, is familiar to everyone. From Nike’s “Just Do It.” to the classic “Because you're worth it” of L'Oreal, we all carry these phrases around in our heads along with commercial jingles and corporate logos. But the USP, when the...

In the course of doing what I do I sometimes come across a particular type of vet that tells me that money, marketing, medicine, profit and vets are words that don’t sit comfortably together. In fact, he will contend that the pursuit of profit...

Just in case you missed this morning’s announcement, Tesco’s profits are down for the second year running, this year by 6%. Contrary to this trend, Waitrose and Lidl have had an increase in profits. In general the “big four” have all lost market share in...