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All customer interaction is a brain-to-brain process. As much as 95% of our decisions are made by the subconscious mind. Effective selling is the lifeblood of any business, but increasing competition and higher customer expectations make it difficult to close both new and repeat business. Practice...

So many owner/managers and executives lament the fact that their teams are not like them. “Why aren’t they as driven and motivated as I am?” “Why don’t they work as hard and with as much commitment as I do?” “Why are they content and comfortable in their comfort...

If you want to grow your business there are 4 key fundamentals that must exist to drive growth. These 4 key fundamentals will have to adapt and evolve during the lifetime of your business. If you don't address these fundamentals at the appropriate time, your...

It must be Christmas. A new Hobbit movie (an hour and half orc-slashing scene), a third release of 'Do They Know It's Christmas', the finals of 'Strictly Eat Bugs In The Jungle' and no doubt 'Fools & Horses', 'The Great Escape' and 'The Snowman' to...

Here’s a purpose written script ready for use: "This is Arsebiscuits Veterinary Hospital automated telephone system. Please listen carefully to the following options: Press 1 to make an appointment. Press 2 to tell us your life story as well as your pet's before making an appointment. Press 3 if your...