You Say You Want A Revolution?

You Say You Want A Revolution?

“You say you want a revolution

Well, you know

We all want to change the world

You tell me that it’s evolution

Well, you know

We all want to change the world”

The Beatles


The only thing constant in the world is change. It’s somewhat of a cliché, but like all good cliches it has a loud ring of truth. Embrace change or be flattened by it. Alan Robinson discusses his experience of revolutionary change and how it helped him to grow his business.


You Say You Want A Revolution?


Businesses change gradually. Take me for instance: over the years my business evolved from a disjointed collection of activities —speaking, locums, products, PMS computer systems, consulting, advising—into a well-structured and polished business. Speaking and consulting services led customers to membership. Workshop and data-analysis were on the backend.


To cater for the varying needs of the market, client membership evolved from The Platinum Academy to Silver and Gold membership programmes. Consulting and speaking was reduced. Coaching evolved. And so on.

This evolution occurred naturally. It was a result of changing circumstances, new knowledge, and necessity.


However, revolution is different: it occurs suddenly, disruptively, and can be more challenging to cope with. But more often than not, the greatest opportunities are revolutionary.


Sometimes revolutionary changes are spawned by adverse events, like when non-veterinary ownership of veterinary practices was allowed in 1999.


Sometimes it’s to do with a media becoming useful, like the Internet or a game-changing technique like online marketing.


Revolution changes everything

I’ve experienced revolutions within business. For instance, at the time, over half of all my new customers were acquired through speaking engagements regarding the Fort Dodge Index. This focus on analytical software was a revolutionary change. It became the template for the Vet Dynamics Index, which is revolutionising practices right now.


Introducing financial business modelling, online marketing and team-dynamics was revolutionary for both me and my clients.


Great change: a case study

Australia’s leading authorities on veterinary marketing, Sam Bowden and Chris Newton, experienced revolutionary change when they created their Ultimate Veterinary Practice and a second revolutionary change when they chose to share this system with the UK through Vet Dynamics.


The idea of Average Consultation Value being the determining factor in practice profitability (as explained in our Invoice Workshops) moved practices to a premium priced, value-based, client-centric business. This was and continues to be revolutionary.


From evolution to revolution: every entrepreneur must make choices about and manage both kinds of change


“You say you got a real solution

Well, you know

We’d all love to see the plan

You ask me for a contribution

Well, you know

We’re all doing what we can”


A good friend of mine went from prosperity to extinction simply because he failed to embrace technological changes. One stubborn decision led to catastrophic failure.


I might very well have made the same decision. At the time, I admired and even imitated his stubbornness. But observing it taught me an important lesson. Don’t resist change: adapt, survive and grow. This is the way of the world.


With teamwork great things happen

One of the main reasons for starting the Platinum Practice Academy in 2009 was that I could see the enormous potential of combining the independent veterinary market with the revolutionary ways of the internet. However, I didn’t have the resources, skill or the energy to implement the idea. I didn’t want anything to do with the detail of the business personally. But I knew that if I kept on refusing to focus on it, I would run the risk of reversing the growth and prosperity of the business so far. So what do you do in situation like that? You put together a team of highly skilled and highly motivated people who are willing and able to embrace the revolutionary changes.


That’s exactly what I did. And so Platinum Practice was born.


Your success becomes the story of our time


“You say you’ll change the constitution

Well, you know

We all want to change your head

You tell me it’s the institution

Well, you know

You’d better free your mind instead”


You’ll find both evolution and revolution in our members’ success stories. This is because, when I work with private clients or in coaching groups, I help them to understand and then manage the evolution of their business. When this groundwork is laid, I help them find ways to spark revolutionary changes that will accelerate growth.


I can list many practice owners who sparked revolutionary change by exploring and adding our concepts to their business. Here are some examples.


Each entrepreneur experienced different results from the revolution: profit expansion, more independence, a freeing up of time, to name but a few.


In 2009, the theme for my first Platinum Practice group was Revolution.


Maybe this year, it should be your theme too.


“Don’t you know it’s gonna be alright

Alright, alright

Alright, alright

Alright, alright

Alright, alright

Alright, alright”


Go on – listen to the boys really enjoying their Revolution here


Join in the “Shubi-do-wahs”…and play it LOUD!

Groovy man…


Alan Robinson


NOTE: If you haven’t already got your free copy of 5 Ways to Immediately and Massively Improve Your Veterinary Practice, CLICK HERE



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